About Us



Because experience and scale really do matter when it comes to something as important as emergency assistance, here’s one important thing you should know about Road America:  on a 24/7/365 basis, we provide consistently high quality assistance services to more than 21 million valued customers of our 120 major corporate clients.  Since 1978 we have set the standard for providing assistance services in the United States, Canada, Puerto Rico and the US Virgin Islands.  We handle all our communications with you and your clients personally – nothing is outsourced. Our state-of-the-art Call Centers In Miami, Florida, and Columbus, Georgia, route every caller to exactly the right Service Provider for that unique disablement.  From an available network of 50,000, we have carefully selected 15,000 rated, qualified, insured, trained and inspected Providers.



Our horsepower isn’t confined to North America, either.  As the US subsidiary of MAPFRE Asistencia, our network has a direct presence in 43 countries, offering insurance, reinsurance, assistance and specialty risks services.  We custom tailor products and services to meet the needs of thousands of corporate clients and millions of their insureds around the globe.  The group is certified as conforming to the ISO 9001:2000 International Quality Standard and has been recognized with the A (Excellent) rating by AM Best.



With MAPFRE, we have developed proprietary software, procedures and know-how in the field of roadside assistance, we’ve pioneered the field of collision assistance and we have comprehensive experience in developing worldwide provider networks and call centers to service programs for insurance companies, automobile manufacturers, financial service companies and other international corporations.

In addition to a complete array of benefits, including automotive, travel, security, and medical related services, Road America can provide a full range of support services including marketing and promotional support, fulfillment services, inbound sales and enrollment, membership tracking and renewals, and program administration.

It’s simple, really. Road America’s 24-hour roadside, collision and membership programs have been proven to:

  • Increase Brand Loyalty
  • Increase Customer Service Ratings
  • Increase Customer Referrals
  • Increase Customer Retention
  • Increase Overall Client Profitability



At Road America, our decisions are guided by the conviction that all business is about relationships; we will never choose a short-term reward over the value of a long-term client relationship.  We know that if your clients are satisfied with you, you’ll ultimately be happy with the quality of service provided by the Road America team.

To foster this philosophy, we devote significant resources to the initial and continuing training of all Road America personnel.  Our Dedicated Corporate Training Team is charged with educating and motivating all Road America employees so that their collective commitment to delivering customer satisfaction remains the Company’s top priority.  Standard training programs include New Hire, Refresher, Certification, Branding, Employee Mentoring, Leadership and Train the Trainer programs with client personnel.

Branded Client and Specialty Services Training Programs are designed in coordination with our clients prior to the launch of new clients, new programs or new vehicle models.  Specialty Client Training and Quality Assurance Campaigns include:

  • Tenure and Performance Requirements for recruitment into Specialty Services
  • Client Certification Process, including Branded Training
  • Quality Assurance Scoring and Goals
  • Joint Quality Assurance Calibration Program with Client
  • Re-Certification Programs, Brand Training, New Vehicle Launch Training

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